CS/05Fashion Retail

Adastria Retail Intelligence

R/01RFMSegmentationCustomer segmentation implemented
R/02GlobalExpansionData foundation for global strategy
R/03Executive BIDecision MakingC-suite dashboards deployed

The problem

§01

Adastria, a major Japanese fashion retailer, needed deeper customer insights and data-driven decision-making capabilities. Existing analytics were fragmented and couldn't support global expansion planning.

The solution

§02

We built comprehensive retail analytics including sales trend analysis, RFM customer segmentation, and executive BI dashboards. The solution provided the data foundation for Adastria's global expansion strategy.

Architecture

§03

Data warehouse with customer 360 views. RFM segmentation engine. Tableau executive dashboards. Automated reporting for regional teams. Data quality framework for multi-source integration.

Stack — 6

Tableau·SQL·Python·Pandas·Excel·PostgreSQL·

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